What to pack for Essence Festival

What to pack for Essence Festival

04/19/2018 0 By admin

The Essence festival often referred to as the “party with a purpose” is one of the world’s largest annual gatherings of African American women.  It was originally intended to be a one time event in 1995, but quickly became one of the hottest festivals year after year.  Luckily, Essence festival 2018 is going down again this July and we can’t wait!

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This years line up features favorites like SWV, Janet Jackson, KeKe Wyatt and the bounce queen himself Big Freedia.  Essence magazine really throws an amazing event; offering four days on non stop music, festivities, vendors and showcasing non stop black girl magic.  New Orleans, is hosting Essence Festival again; welcoming thousands to enjoy its rich culture and hospitality.  Good food, good company and good drinks (Bourbon Street) makes Essence the perfect summer festival!


  Now, let’s get these suitcases in formation ladies !

Whether your attending essence this year or another summer festival.  There’s a few essentials we think any queen should have on deck.  Keep reading to browse, be inspired or create your own packing checklist.

Party/Day time Outfits

The Daytime summer heat in New Orleans can be rough.  But don’t be discouraged, pack a breezy daytime look and have a standby outfit ready for the evening.  Majority of essence is indoors but you’ll want to be prepared for chilly summer nights. A good jacket preferably a jean or leather jacket: is perfect for nights in NOLA.  Also, pack a few flats and comfortable sandals since there will be a lot of walking and standing; we suggest packing a variety.

A nice pair of shorts, jeans and a couple of tops are essentials for easy day outfits.  You can add your own touch to any outfit by adding accessories.  If your going day drinking or need a day to night look, add a cute clutch or belt.  Pack atleast one maxi dress for comfortable look that can be dressed up or down.  

Shop our daytime fav’s


Tip: There are over half a million people at Essence; lines can get long be prepared to stand for long periods of time.

The Turn Up/ Concert Outfits

 Its summer time and your on vacation; so with that being said be free, wear what makes you feel good. For clubbing or concerts add a heel to any; little black dress.  Take a simple midi dress and add a colored belt or African print accent which is HOT this spring/summer.

Shop our fav’s

Tip: Bring an ALL WHITE outfit, it’s bound to be a all white party!



Let’s be real, life is better with good luggage especially if your traveling some distance to get to NOLA.  Treat yourself to some new luggage or a sturdy carry on, to make sure you get all the slay to the festival.  Depending on your itinerary, one or two purse choices should work. Large crowds and shoulder bags don’t usually mix so a good cross-body is essential.


Accessories (and stuff we just like):

You can revamp a whole outfit by adding your own personal touch of accessories.  Accessories and extras you may need to pack include stud or dangling earrings, wrist watch, sunglasses, a pair of bikini or swimwear for poolside days, jewelry and a pack of painkillers to ease the tension and hangover (them grenades will sneak up on you!).

Shop our favorite accessories

 Don’t forget to pack!

Your favorite smells goods, essential oils and toiletries.  Maybe some poopouri, if your going to be in close quarters? All your travel documents, some cash, a debit or credit cards for basic expenditures and of course electronic devices phone, charger or power bank. Last but not least your camera, we can’t have a girl trip to the essence festival and not have memories!

TIP: Celebrities are everywhere and prepared for selfies, so be ready!

See you at the Essence festival !  Tag us  #URBANAWAY